The placebo effect : Why fake medicines work, sometimes

Photo credit: SnaPsi Сталкер via Visual hunt / CC BY-ND The “health and wellness” market is flooded with medicines, treatments and supplements of dubious value. Many “alternative”, “naturopathic” or “holistic” treatments have been debunked or, at least, have very little evidence of effectiveness. Despite this, there are people who will swear to you that they…