Instead of Adding a Paywall the Guardian Builds a Larger Audience

I’ve been pretty down on newspapers lately, at least the ones ducking behind paywalls. Going behind a paywall, unless you’re the New York Times or Wall Street Journal, is the equivalent of putting up a going out of business sign, albeit with a long lead time. There are, however, alternatives. The newspapers that adapt and win the…

Instead of Adding a Paywall the Guardian Builds a Larger Audience

I’ve been pretty down on newspapers lately, at least the ones ducking behind paywalls. Going behind a paywall, unless you’re the New York Times or Wall Street Journal, is the equivalent of putting up a going out of business sign, albeit with a long lead time. There are, however, alternatives. The newspapers that adapt and win the…